Upcoming Predictions For SEO This 2018

The world of SEO (Search Engine Optimisation) is closely linked with many activities of the digital marketing arena. After all, the job of a professional digital marketer is intricately involved in a loop with the job of SEO marketing. Therefore, predicting the trends in the field of SEO becomes vital for people in this field, so that they can work upon imminent projects based on these predictions and achieve the targeted results.

Let us take a look at some of the top predictions for the year to come:

1. The quantum of organic clicks that are referred by Google might drop by 5% by the end of this year:

The year 2017 began with a stark revelation, when digital marketers discovered that Google search generated much fewer leads over mobiles and desktop websites. It was believed that this ‘not so obvious’ blip by Google was being made purposely with a combined aggression towards targeted advertisements and subsequent slowdown of search growth. Hence, it is wise to estimate in advance that the opportunities for SEO in the times to come, might not be as abundant either.

2. Meta descriptions are going to matter more than ever:

Until the last year, Meta descriptions did not use to occupy as much space as on Google SERP. However, now there are up to 320 characters worth space that can be used for this purpose. Search pages are becoming more cluttered than ever. So, why a user would choose to click on your webpage result is an exclusive contribution of the Meta description alone, which signifies its importance in the SEO domain.

3. Search related to videos and images will improve on a large scale:

Over the past few years, we have learned to evolve in terms of technology, much farther than we can anticipate or understand. From textural form of information, our attention has been captured by visual data in a highly appealing stance. Internet has become available on a large scale at increased speeds. Now, SEO tools have enhanced to capture visual data and display it on search results. This phenomenon directly indicates how the search scene is going to change in the coming days.

4. Twitter and LinkedInmight be seen limiting traffic that leads a visitor out of their website:

In the past, we have already witnessed how social media giants like Facebook and Instagram and even Snap chat have successfully limited the number of clicks that leads their own users to navigate out of their platform and land on another. Following the lead, it is expected that this year, the same efforts might be followed by social media sharing platforms, Twitter and LinkedIn, so that they can increase the usage of their own websites, more than allowing their visitors to navigate out of their domain.

5. Voice search might slow down the market share for Google in days to come:

In the fast-paced times that we live in, it is hard to comprehend anything that consumes too much time. A major improvement in thisscenario is the ability to search for anything via voice search tools. However, so far, such tools used to be devoid of a screen. Now, with the upcoming technology such as Echo Show, it will be possible to make use of voice search in a more sophisticated manner.

6. Facebook will become a leading adtech player in the days to come:

If you know this already, Facebook runs an audience network that allows it to publish and run FB advertisements on its own website. It is predicted that in the days to come, Facebook would receive enough investment to run ads on its website, such that it would become an even larger adtech player than Google itself. What’s more? Facebook really has the right data and content in its pocket to make those ads high on quality end, which is why, users would be more drawn to viewing them.

7. Word press will continue its dominance over all other CMS, growing its use from 25% to 35% of the top few million sites on the web:

As the scale of investments grows exponentially in terms of growth and marketing, Word Press continues to lead the market. Also, the absence of a better alternative to this scenario easily fuels the content giant’s lead. In the last few months, a swift shift has been discovered, wherein, people have been found shifting over other blogging and content platforms and landing on Word Press. Apparently, people find Word Press to be more flexible in terms of its cost, and compatible ecosystem.

8. Rankings might be calculated in a whole different way with individual customisation options:

For a longer time now, Google has been pushing for better and increased personalised search results. This was supposed to take support on an individual’s search history, cookies, and personal information. Now, one can even make a search through voice tools, which also aids in the process of collecting such data about the individual. This makes it possible for a highly customised and individualised search result for an individual on a daily basis, enhancing the user experience.

9. Emoji’s might find a place in search results:

Considered how easily these quirky visuals have entered the domain of texting, there is no denying that we wouldn’t be surprised at all if one day we started viewing them on search results too. Who knows what this development might mean for search result rankings for the respective companies and websites but it would be one hell of a treat to see this happen.

SEO has always remained one of the highly sought-after tools in modern history, for making a website compatible to high search engine rankings. However, changing times and technology also demand a change in the way SEO can be used and deployed for receiving the results that a digital marketer ideally anticipates. Some of these trends are quite small and seemingly irrelevant for search engine rankings but it all depends on time, which will ultimately determine if those changes will create a big impact.