An Ultimate Guide To Social Media Image Sizes For 2021

How visual content rules the online world

Whether you want to stimulate online growth or social media engagement, effective visual content is your key to success in today’s digital era.

With the use of images and videos, you can easily communicate with your target audience and show them the solutions your product can offer.

While the visual content is pretty much the only thing your potential customers might remember after scrolling your brand’s social media feed. You can’t always rely on the same social media image sizes, as they are constantly changing. Eventually, you will get tired of resizing, cropping, and scaling your social media images.

And what’s more frustrating is that one minute you might think you have the perfect social media profile. The next it’s all being either completely resized or doesn’t fit your customer expectations anymore.

That’s why GlobalHunt Technologies, one of the leading digital marketing companies today has provided you with an easy-to-understand simple guide to level up your social media image sizes.

Why do your social media image sizes need to be perfect?

Your visual content plays a crucial role in conveying your brand story to your target consumers. Images with compelling and unique content are almost irresistible to see.

Your social media images need to have perfect color schemes, consistent font & sizes, exclusive backgrounds and must definitely be able to convey your brand voice.

Getting your social media images sizes right is important because:

• Awkwardly pixelated images not only confuse your viewers but also kills their curiosity.
•  Images that are unnecessarily cropped don’t much help in keeping your site professional.
• Incorrect sizing will force your customers to scroll right past your content.
• Right social media image sizes can help your brand maintain consistency and engagement and deliver your audience the right message at the right time.

Following is a quick cheat sheet for each social channel. The most reasonable and productive way to navigate to the specific image dimensions for different social media networks such as Facebook, Pinterest, Twitter, Instagram, Linked In, and more.

Leading image sizes for Facebook

Facebook is one of the leading social networks in the current digital era. One wrong image choice can just as well destroy your huge user base. Brands today need to choose the right dimensions of the image to display them correctly on their user’s newsfeeds. Image with high-quality file formats will always help your brand’s content to stand out from its long list of competitors. 

– Facebook Profile photo size

• Your profile photo’s thumbnails appear at 32×32 pixels
• Profile pictures appear on your page as 170×170 pixels on a desktop and 128×128 pixels on smartphones.
• Cover Photos (851×315 pixels)
• Facebook event cover image sizes(1200×628 pixels)
• Facebook Group Cover Photo Size(1640×856 pixels)
• Facebook Business Page Image Size(1200×674 pixels)

– Facebook Image Post Dimensions 

While you can experiment with different image sizes and dimensions. Facebook often resizes the image to the width of 500 pixels. But to avoid pixelation or slow load times, it’s often recommended that you restrict the dimensions to 1200×630 pixels.

 -Facebook Video Post Dimensions 

The preferred Facebook video sizes are 1280×720 pixels for landscape and 720×1280 pixels for a portrait with an aspect ratio of 16:9 and 9:16  respectively.

 -Facebook Stories Image Dimensions 

 As Facebook stories cover the entire screen of the user’s smartphone, that’s why it’s often recommended to use an image of 1080×1920 pixels.

– Facebook Ads dimensions for different Ad types

•  Carousel ads (1080×1080 pixels) or 1:1 aspect ratio.
• Single image ads- 1200×628 pixels (1:91:1)
• Messenger stories ads- 1080×1080 pixels and ratio 9:16
• Video ads- At least 1080×1080 pixels and a ratio of 4:5
• Facebook marketplace ads 1080×1080 or 1:1 ratio
• Sponsored messages- at least 1080×1080 pixels. Ratio 1:91:1 to 1:1.

Ultimate image sizes for Pinterest

After all, Pinterest is an image-sharing social media platform that collects interesting and unique visuals in the form of creative pinboards.

To showcase your brand and business or products and services, Pinterest is the best place to help your target customers find relevant information about the products they are looking for. The right image sizes increase the chances of your pins performing better in your target zone.

 -Pinterest image dimensions for profile pictures

The best Pinterest profile image dimensions are sized to 160×160 pixels.

– Pinterest image dimension for profile cover photo.

 The Pinterest cover photo’s recommended size is 800×450 pixels with a 16:9 aspect ratio for landscape view.

– Pinterest Image Dimensions For Pins

• Standard Pins- 2:3 aspect ratio
• Square Pins- 1000×1000 pixels, 1:1 aspect ratio
• Infographic Pins- 1:3 aspect ratio, 1000×3000 pixels
• Long Pins- aspect ratio 1:2.1, 1000×2100 pixels

– Pinterest image dimensions for ads and carousels

As carousels appear in the home feed, carousels Pins are recommended either in an aspect ratio of 1:1 or 2:3.

– Pinterest image dimensions for collections pins

The recommended collection pins size is 1000×1000 pixels with a maximum file size of 10 MB.

– Pinterest image dimensions for story Pins

• Story pins are mostly 60 seconds long. They can be either images or videos.
• Your Pinterest story pins can have an average size of 1080×1920 pixels

 -Pinterest image dimensions for video pins

• Standard video pins- 2:3 aspect ratio
• Square video pins(Portrait)- 1:1 aspect ratio
• Vertical video pins(portrait)- 9:16 aspect ratio
• Long video pins-1:2 aspect ratio

Ultimate image sizes for Twitter

Tweets with images are likely to get more likes, more retweets, and more click-through.

Image sizes play an important role in social media. To get more engagement and maximum retweets GlobalHunt Technologies have listed below an entire cheat sheet with relevant information for Twitter images sizes in 2021.

-Twitter image dimensions for profile photos

The recommended size for your Twitter profile is 400×400 pixels.

-Twitter image dimensions for cover photos

Twitter recommends a size of  1500×500 pixels with an aspect ratio of 3:1 

-Twitter image dimension for In-stream photos

Twitter recommends a size of 1600×900 pixels with an aspect ratio of 1:1 on computers and 16:9 on smartphones. 

-Twitter image dimensions for ads

Ads have a visually compelling appeal that encourages your potential viewers to purchase your products.

• Image sizes for website cards- Resizing your images to 800×418 pixels for a 1:1 ratio and maximum file size of 20MB.

•  Image sizes for lead generation cards- To get more leads the recommended image size is 800×200 pixels.

For conversion card or direct message card– 800×418 pixels for 1.91:1 aspect ratio and maximum file size of 3MB.

For carousel– 800×800 pixels for 1:1 aspect ratio. And the maximum file of 20MB.

For single and multi-image tweets– 600×335 pixels.

Ultimate image sizes for Instagram

While Instagram supports both vertical and horizontal images, it is also the best platform for you to attract your target audience with amazing visual content.

Below is the ultimate cheat sheet for Instagram image sizes 2021.

Instagram image dimensions for profile photo 

Instagram recommends a size of 320×320 pixels for profile images 

Instagram image dimensions for feed photos

• For landscape posts- 1080×566 pixels with an aspect ratio of 1.91:1.
•  For portrait or vertical posts 1080×1350 pixels with a 4:5 aspect ratio.
• For square posts- 1080×1080 pixels with a 1:1 aspect ratio.

Instagram image dimensions for stories

The recommended size for Instagram stories is 1080×1920 pixels with an aspect ratio of 9:16.

Instagram IGTV and reels video dimensions

• Instagram uploads Igtv videos with a size of 1080×1920 pixels for a 9:16 aspect ratio.
• The Igtv or reels videos both appear on your Instagram grid with a 1:1 aspect ratio.

Instagram image dimension for carousel posts

• Landscape posts- 1080×566 pixels with a 1.91:1 aspect ratio.
• Square carousels 1080×1080 pixels with an aspect ratio of 1:1.
• Vertical or portrait carousel posts- 1080×1350 pixels with an aspect ratio of 4:5.

Instagram image dimensions for ads

• Landscape stories- 1080×566 pixels with an aspect ratio of 1.91:1
• Square stories- 1080×1080 pixels with an aspect ratio of 4:5.

Ultimate image sizes for LinkedIn

Including compelling images in your LinkedIn posts can improve your chances of reaching your potential customers. For gaining maximum reach consider the following cheat sheet for LinkedIn image sizes.

LinkedIn image dimensions for profile photos

LinkedIn supports photos with a size of 400×400 pixels or even larger.

LinkedIn image dimension for cover photos

LinkedIn approves an image of size 1584 396 pixels for cover photos with an aspect ratio of 4:1 

LinkedIn post image dimensions

LinkedIn recommends an image size of at least 552×368 pixels

LinkedIn stories image dimensions

LinkedIn stories are often uploaded with a resolution of 1080×1920 pixels and an aspect ratio of 9:16.

LinkedIn images dimensions for company pages

LinkedIn is best suited with an ideal size of 1200×628 pixels for company pages and an aspect ratio of 1.91:1.

• Company logo dimension- 300×300 pixels
• Square company logo- 60×60 pixels
• Cover image- 1128×191 pixels

LinkedIn image dimensions for ads

• Company logo- 100×100 pixels.
• Sponsored content images- 1200×627 pixels with an aspect ratio of 1.91:1.
• Carousel images- 1080×1080 pixels.

Ultimate image sizes for YouTube

Your YouTube channel is the only medium through which you can communicate to your audience what your brand and services are all about.

• Profile photo size-800×800 pixels with an aspect ratio of 1:1
• Banner image size– 2048×1152 pixels with an aspect ratio of 16:9
• YouTube video size– 1280×720 pixels with an aspect ratio of 16:9.
• YouTube thumbnail size– 1280×720 pixels with files longer than 2 MB.

Image sizes for Snapchat

While Snapchat is a popular messaging app that allows users to exchange pictures and videos in the form of snaps. Using Snapchat you can easily interact with your friends and family and watch their entertaining stories.

Snapchat uses the following image sizes for ads

• Snapchat profile picture– users are forced to use Bitmoji avatars as their profile pictures.
• Snapchat image ad – 1080×1920 with an aspect ratio of 9:16 and a maximum file size of 5MB.
• Snapchat video ad– uses a resolution of 1080×1920 pixels.
• Snapchat Geofilters size– 1080×1920 with an aspect ratio of 9:16

Now instead of worrying about which social media image size might best suit your business or personal needs. You can directly have quick insights from this ultimate image size guide and find your perfect size anytime. Whenever you are feeling stuck between the ever-changing image dimensions for different social networks. You can follow this simple guide by GlobalHunt Technologies the best digital marketing agency and keep all your social accounts up and running.

Now reach your potential customer at the right time with the perfect image size with this ultimate image size guide for social media 2021.