Try Advanced Traffic Source To Optimize Your E-Commerce Conversion Rate

While every business is online these days. It is getting very much difficult to see what strategy would work for different ecommerce businesses to thrive. While most of the common mistakes one can do is to rely on a single traffic source for optimizing the conversion rate. Whereas optimization of each traffic source to increase the conversion is a continuous process, enabling and affecting Google Ranking. 

Broadening your channels for traffic is the only way to get attention and increase traffic and conversions effectively. This is one way you could save yourself from not running out of traffic. Optimizing your online store is not an easy task, you will need to balance several channels. These channels can be paid or organic. There are times when you are not able to concentrate on the organic traffic. So at least your paid traffic would continue working and yielding results for you and you work back your organic visibility. 

Attracting visitors to your online store or services through  PPC, paid ads and affiliate marketing or through posting relevant. Well-researched content is one thing and getting to the right customers is another. You will have to target the specific ones only so you can make every penny spent on those Social Media marketing efforts done online for your business. 

The point is to get them doing what you want to, for example, you are able to attract a visitor to your website and he leaves without performing the right action such as either signing up for your services or leaving without buying your product would be a waste of such leads. If such instances are happening, it means that your efforts and investments are not yielding what you want, and your sampling going down the drain. Below are a few relevant ways you could salvage yourself from such odd situations, in your online business.

Relevant Social Media Posts

Ensure that every post you post is relevant to the audience on that particular social media. It could be targeting the right age group to target the specific locations demographically. Not all posts would work on every social media. Like if you see Instagram and Facebook similar just because the company ownership is the same than think again. You are missing the fine line here, the audience is different here and the way people look at them is different too. for example, Facebook is more to do with posts, whereas, Instagram is more to do with pictures and videos, and there is a huge difference in age group too.

Different ways to retarget visitors

As we all know if a client visits the store and if they find the store relevant to what they are searching for, it is more likely that he would visit again and eventually buy your product, such visitor is more qualified than any new visitor/ user signing up or visiting you for the first time. 

If you track the online footprints and convert them into sales than you will be able to boost sales. Once you know your target source for generating the traffic those specific sources can be built stronger by offering incentives or rewards or additional free services. 

Dedicated Landing page 

Never use the same landing page for all the social media traffic. Create a separate landing page for every traffic source you have, this will allow you to generate online leads and sales, besides developing relevant content by highlighting the specific products and services that attract the client in the first place. 

As the source traffic from FaceBook, YouTube, Instagram or LinkedIn all would be different categories, therefore converting them to sales would require proper segregation and that is possible only by using different landing pages where you can post relevant visuals and videos that your potential client wants to see and is searching for.  A series of related and rich content would attract customers further.

Identify the customer’s intent

The demographic and age group both influence the purchasing power and at the same time purchase intent. Therefore,  this way every landing page and traffic source must be observed. Usually, Google is a great source for organic footfall for your landing page and the visitors generally know what they are looking for and that is the reason there are higher conversion rates. 

It is simple if you understand how social media platforms can be used wisely to get real sales happening. If you take a closer look it is not hard to understand the intent of Facebook users. Every Facebook user is up there to socialize and share and a major part of socializing is the need to get noticed and freebies, discounts or incentives and many more. 

Set your product goal

Anything we post on any social media or elsewhere must have clear goals set. If you are running a sales video over Instagram, it better targets the right audience and justification for your advertising goals. If your video is not relating to your product well, it is time you spend some good time adjusting your advertisements according to your product line. Similar things are needed for your Facebook or any other such advertisements online. 

It all boils down to the right landing page with product and search-appropriate content and visuals along with product details, highlighting the USPs plus discounts or any other free add-on products or services to encourage the visitor to buy them. 

 The fast-loading landing page

Ensure that your landing page downloads quick. Without wasting any time the visitor is able to view and understand your product all in as fast as possible. Apart from the technical side of it, you will need to be careful enough to post the right mix of audio-visual and video posts of your related products and services. 

This would be more effective if you have invested in PPC traffic. It is best to optimize the page and have a good download speed. As customers who visit your page using Pay-Per-Click ads, largely use smartphones and tablets. A fast-loading page optimized to load effortlessly on the mobile OS. This will keep them navigating towards your link else they will go to other service providers. 

Researchers have noted that a landing page download must not exceed 1- 5 seconds. Where the pages took more time to download, they immediately switched to other players in the market. Therefore pay attention to the important details whilst making the landing page easy to load. As no matter how good your product is, if it cannot be shown within the right time frame it would be a total waste of time. 

Consistent Social Media Presence

Active social media presence would attract audiences consistently and keep increasing audiences and eventually lead to organic traffic too. As there are over a billion people using social media platforms these days for practically everything. It is much easier to attract them if you are able to understand what they want to know, watch and buy. 

Generally, new e-commerce business owners do the mistake of thinking that Social Media is a one-time thing. Just like getting the website in place, whereas it is far more than that. At regular intervals, implement Social Media optimization which will allow Google Analytics to work effectively for you. While there are several business owners who are mistaken. As they are thinking that they will need to post everything live and on the same day. Well, one can plan all the social media posts much in hand and as per a calendar and automate the postings and track them. 

You must be easy to each

Irrespective of which social media channel you are using it is important that your customers are able to reach you. This means that, right from the relevant content which may include images, audio or video. Must have all means of communication open. This way the customer can reach out to you at any point in time using a phone call, Whatsapp, or social media platforms etc. Providing all this information on the landing page is very important so that you do not miss out on any enquires.

Besides all the basic important information listed above, one can go ahead with adding live chat support too. Customers find it extremely helpful, as they can connect with your representative or drop in an offline message. Over the customer’s email address you can answer this question. Above all, having all these features gives online customers confidence to go ahead with your services.

Increase conversions with user-generated content

If you have been following all the steps to stay up to date and posting content rich in every sense, it will gain popularity among visitors. The spread of the word is the best way to get noticed as this happens when your website attracts customers by providing what they have been searching for. 

You can hire specialists from GlobalHunt Technologies the digital marketing agency, for this reason, we provide the best services. Contact us today!

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