SEO In 2020 – The Impact Of Voice Search

Every year we break the communication barriers a little more and come closer. The technological advancements are not only resolving the issues of variable language but minimizing the manual effort for everyone. The voice search has had a major impact on the mentioned scenario. Digital Marketing has seen the most drastic changes in voice search implementation. It’s the widespread adoption of the technology that search engine optimization has seen its consequences too. Now the businesses will have to critically think over the strategies for them to pan out smoothly while keeping in mind that voice search is an integral part of digital marketing. Therefore, digital marketing agencies will have to stay updated with the latest changes in the digital world. The changes will have to be observed and then implemented to obtain business benefits.

It’s been a decade that we are living with voice technology ever since IBM’s Watson. It undoubtedly left the world speechless with its voice recognition feature and super-intelligent thinking. Its speaking robot could incredibly win the quiz shows against Trivia grandmasters. In recent years we have come across voice search of Google, Siri, Cortana, Amazon Echo, Alexa and other options that bring the global world together. Popular assistants like Alice from Yandex, Alibaba, AliGenie, have also created a great impact.

The voice search is creating an incredible change as the engineering involved creativity and innovation together. As per the observations, people have already accepted the technology to a lot and the industry is expanding.

Let’s Now Pay Attention To How This Change Will Impact SEO.

No Potential Confusion

The voice recognition systems are reliable and as the technology is now well-adapted the chances of potential confusion during the search can be easily avoided. People can speak in their natural language and expect a good search result without any confusion. Any area where potential confusion can occur can be easily resolved. It is observed that around 70 percent of voice searches have been made in conversational language. Accordingly, the searches will have to be updated

Keyword Length

Voice searches are usually longer and there are no concise written words. It is observed that the usual voice searches are 29 words. The keywords will have to be even longer in the coming time for supporting voice search. These keywords must be able to develop a better conversation with searches and probably give a higher conversion rate.

Query Related Searches

Voice searches are mostly questions that include answers to when, where, how, and others. These questioning keywords are missed in written searches. For the content to diver accurate search and relevant answers to the queries, SEO experts will have to put in the effort to distinguish between simple and complex questions. The answers would be delivered via featured search snippets to which the experts must pay attention.

According to research and data, voice searches operate smoothly with just 25 keywords. These keywords use questions, verbs, nouns, adjectives that will help in the research. The SEO strategies accordingly need to change for implementing the changed way of search. When a question has a higher value, the marketers will optimize the content accordingly. Experts have to be more attentive towards the keyword choices of users and intent to deliver high-value content for their queries.

Semantic Search

While lexical searches intent to search for the exact keywords, the semantic options attempts over relevant researches as per the meaning of the search made. The context of the search must be clear and the rest of the variations can be well-taken care of such as keyword spelling can be different for different locations, the search history may also affect the results etc.

The AI has come to play at recognizing words and phrases. This improvement has also shown a change in internet search outcomes. On AI, the queries run on a more sophisticated level where one can expect better search results. All these advancements are bringing a big-time change in search results and taking user-experience to the next level. This will help relevant pages to rank higher and the marketing strategies will be giving better results.

Improved Local Search

Voice Technology is taking the local search concept to a new level. Consumers have more local searches when they are searching on voice. The last year’s searches have been more than 50% of the local results. People are more actively searching for local businesses so that accessibility is easy. Marketing strategies will move towards optimized results for the queries made to search for nearby locations.

The considerable changes show that voice search is having a significant impact on SEO. To remain in the competition actively, one has to accommodate to these changes and adopt the use of voice so that it pans out smoothly for the users.