How Deadly COVID-19 Has Taken Internet Market By Storm

A new and deadly coronavirus has exploded its popularity a few months before; it has emerged in China and has reared its ugly head causing the bulk of fatalities, now all over the world. It may take to your surprise that all over the world more than 201,500 people are infected by COVID-19. Every day the cases of COVID-19 are increasing and there is no stoppage to it. This life-threatening virus has not only affected the health of the people but it has also taken every country’s economy by storm.

In past few months, a heavy downfall is seen in the share market which has collapsed the backbone of the global stock market. The straightforward message that can be retrieved from the current stock market pattern – every business is going to get the effect from the outbreak of corona. Our company GlobalHunt Technologies was doing a survey in which we came to know dos and don’ts of this pandemic situation that can help the business to propel without breaking its backbone.

Sneak Peek Over Fact What Marketers Should Not Do?

Try not to exploit the present situation

The very first thing that we can see at a glance is that some people are exploiting the fear, how? It is true that hygiene supplies such as masks and sanitizers are out of stock, everywhere. While conducting a survey we found that some marketers buying the supplies and reselling them on online portals such as Amazon, eBay, Flipkart five times the maximum retail price. This isn’t the right way to do business and it’s not the right way to add to profit margin. These clichéd marketing practices is not worth a shot for any entrepreneur.

Businesses are giving back because of coronavirus pandemic

From the leading companies to the retailers, all are suffering a heavy loss in business sales and profit margin. The manufacturers, all over the world were importing products from china, especially one from the electronic market. It seems that businesses are going to struggle almost over the year and it will take some time to recuperate from the losses. As the testimony, in China the COVID-19 caused the retail sales to suffer a massive drop by 20 % and corollary to it, the unemployment rate jumped to 6.5 in February.

The brands like Google and Apple have shut off its operation which means, less income and poor profit margin. Some companies are able to pay their employees without being prolific, but not every company does not have that bank balance to pay the employees during the temporary shutdown.

Coronavirus is rightfully named as pandemic as it has created a devastating impact, you can see the roads are empty, export and import which was the bankable sector for every country are completely closed, travel industries are struggling, and above all COVID-19 is expected to create a loss of more than 820 billion dollars. With this deadly virus, the first rounds of layoffs have already started.

Online traffic on the website is down in many industries

COVID-19 acts a benison for the news and finance industry on the other hand side it’s worked as a curse for the travel and export industry. You can see the plethora of organic traffic on websites that broadcast news as millions of people around the world are interested in knowing health whereabouts around them. The travel industry has experienced a huge drop in organic traffic in the past months, which may exacerbate in potential times. Online traffic on an E-commerce website is a mixed bag, it truly depends upon the type of product business is into such as electronic sites are experiencing a deep glitch whereas if you are selling baby products there is a spike in traffic figure you can observe.

Conversion rate slashes

From the conversion point of view, we have observed sudden drop in traffic and conversion rate, in most the industry. Even, the financial market sector where a massive volume of traffic were seen always, the conversion rate is a stake. The digital market survey decipher that covid-19 worked as a melting pot of opportunities for the news and media site to win fortune as most of the news channels are charging viewers and readers to provide relevant and most updated information about the present situation. People don’t want to miss any fresh and latest information about the coronavirus and how it has impacted the country’s economical, political, and financial status.

PPC Data

A big shift in cost per click has been experienced, specifically in the travel industry because of the outbreak of the coronavirus. People has curtail their wanderlust even people are not traveling for business purpose as if for now. You can say with the upsurge of corona, the search related to flights, hotels, and tourism has almost stopped. But, still from the research, we can say that there is no drastic drop in CPC. In the nutshell, you can still pay the same cost per click, but the conversion rate may vary from industry to industry.

Conclusion

As per the prevailing scenario of COVID-19 when there is solicit and fear everywhere around. Team GlobalHunt Technologies advice to all its employees, valuable customers, and business partners; to remain safe and stay healthy. Being an eminent digital marketing agency in India, we strictly follow the lines stated by Warren Buffett – be greedy when there is a wave of fear everywhere around. Follow the smart marketing strategy to increase your business sale and your smart moves will help in providing you the stable financial footing.