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Generally, clickbait is basically referred to as the catchy and exciting content created for having page views. Clickbait is used to bring traffic to the website, so as to have more clicks, conversions or earn advertising money.  The language used is likely to create curiosity and interest. Headlines towards building interest and curiosity lead to … Continue reading “What Is Clickbait & How does It Actually Work?”

You notice hundreds of metrics almost immediately when you open tools like Google AdWords or Google Analytics. Honestly, most of those metrics are totally pointless. You don’t get a complete picture of how visitors use your site based on these stats. For instance, conversions cannot be explained based on these stats. You’ll see metrics in … Continue reading “Things To Consider While Working With SEO Metrics”

There are two types of content on a SERP (Search Engine Results Page), organic and paid. SERP features allow users to quickly find answers to their search queries without clicking through to an organic result, making the user experience easier and more direct. Although on-page SERP features are beneficial for users. They can hinder marketers … Continue reading “Google’s Search Engine Results Page – Discover the Insightful Features”

Since the dawn of SEO, there have been SEO experts who have become enamored with the wrong SEO trend. I know this because I began my marketing career as an SEO specialist and gradually progressed to a broader position as a marketing manager. There are fresh SEO blunders to avoid every couple of years when … Continue reading “Common Mistakes SEO Experts Must Avoid While Designing Webpages”